advocacyled.com
Interactive tools for
Advocacy-Led Growth
Six tools across two stages. Each one produces a concrete output - a score, a canvas, a campaign brief - that you can act on immediately. No signup, no email gate. Start anywhere.
Built on the ALG framework v0.2. Tools open in a new tab for the best interactive experience.
Determine whether ALG fits your company, understand how it differs from what you already do, and map your existing activation surface.
Score your company across 4 structural dimensions. Get a readiness profile, recommended entry path, and projected first-campaign performance.
Side-by-side structural comparison. Understand why ALG produces different outcomes than traditional employee advocacy programs.
Catalogue your events, product milestones, community programs, and partner moments. Score intensity, identify gaps, get an activation potential map.
Design the value exchange, time your activation within the Belief Window, and plan your first campaign with production timelines and anti-patterns.
Design what the advocate gains from sharing. Map persona-specific value exchanges across credentials, visibility, economic access, and belonging.
Calculate the optimal activation window for each completion moment type. Includes moment-specific timing curves, artifact checklists, and channel sequencing.
Plan your first ALG campaign end-to-end. Smart defaults per moment type, backward production calendar, anti-patterns, approval chain, and good vs bad artifact examples.
If you're exploring ALG for the first time, start with the Readiness Diagnostic. It takes 3 minutes and tells you whether the structural conditions for ALG exist in your company. Then work through Stage 1 in order.
If you already know ALG fits, skip to the Value Exchange Canvas in Stage 2. The canvas is the most important design decision in your first campaign - get the value exchange right and activation follows.
Each tool produces a concrete output - a readiness score, a completed canvas, a campaign brief with production timeline. These aren't assessments for assessment's sake. They're working documents you'll use to run your first campaign.