→ alg/marketing
ALG for Marketing Teams
Every marketing interaction that creates belief is a distribution surface. Product launches, certifications, community campaigns, events, always-on programs - all produce completion moments. ALG activates at those moments. The result: distribution that flows through the networks of people who already experienced the value.
The Completion Moments for Marketing
| Interaction | The moment | Intensity | Activation note |
|---|---|---|---|
| Certifications & courses | Skill validated, credential earned | High | Widest Belief Window. Strongest advocacy potential. |
| Product launches | Beta access, early adoption | Medium | Share format: "I got early access to X. Here's what I found." |
| Community challenges | Hackathons, campaigns, leaderboards | High | Cohort cascade is strongest here. Competition drives sharing. |
| Events | Conference sessions, workshops, keynotes | Medium | Activate at session end, not a week later. |
| Always-on programs | Community contributions, thought leadership | Varies | Ongoing signal. Compounds over time. |
The Distribution Arbitrage
Every completion moment above produces organic distribution through participant networks. The economics are structurally different from paid channels because ALG compounds - each cycle's participants become the next cycle's advocates.
| Channel | Cost | Annual reach |
|---|---|---|
| LinkedIn paid (B2B) | $33-65 CPM | Proportional to spend |
| ALG organic | Marginal cost near zero | 1.2M impressions/year (50 advocates × 2K reach × 12 campaigns) |
Equivalent media value: $60K. And unlike paid, ALG compounds - each cycle's participants become the next cycle's advocates.
"Every interaction that creates belief is a distribution surface. ALG activates all of them."