Hiring
You're paying agencies 15-25% per hire to reach a talent pool your employees are already connected to. You've tried asking people to share job posts. It feels forced because it is. The employer brand lives in a careers page nobody visits.
Meanwhile, your new hires are excited. Your promoted employees are proud. Your teams just shipped something real. These moments - when sharing feels like expression, not obligation - are the hiring distribution channel nobody's activating.
The Completion Moments for Hiring
Onboarding completion - new hire just finished their first week/month. Peak belief in the company. Natural share: "Just joined [company]. Here's why."
Promotion or milestone - career growth made visible. Natural share: "Promoted to [role] at [company]." Network sees a company that grows its people.
Team achievement - product launch, award, milestone. Cohort activation: multiple team members sharing simultaneously creates signal cluster.