advocacyled.com

Hiring

You're paying agencies 15-25% per hire to reach a talent pool your employees are already connected to. You've tried asking people to share job posts. It feels forced because it is. The employer brand lives in a careers page nobody visits.

Meanwhile, your new hires are excited. Your promoted employees are proud. Your teams just shipped something real. These moments - when sharing feels like expression, not obligation - are the hiring distribution channel nobody's activating.

The Completion Moments for Hiring

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Onboarding completion - new hire just finished their first week/month. Peak belief in the company. Natural share: "Just joined [company]. Here's why."

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Promotion or milestone - career growth made visible. Natural share: "Promoted to [role] at [company]." Network sees a company that grows its people.

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Team achievement - product launch, award, milestone. Cohort activation: multiple team members sharing simultaneously creates signal cluster.

The Hiring Cost Avoidance

Agency fees: 15-25% per hire
At $120K salary: $18K-$30K per placement
If ALG shifts 20% of hires from agency to organic advocacy: direct cost avoidance
"The best employer brand isn't what the company says about itself. It's what employees say without being asked."