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Sales

Your best deals never started with an SDR email. They started with someone saying "you should look at this" to a peer. A customer who just had a successful deployment. A partner who just completed a co-delivery. A champion whose network is full of the exact buyers you've been trying to reach cold.

That warm path exists. It's just not systematized. ALG turns it into a repeatable motion - trust transferred person to person, at the moment it's strongest, through the networks that matter most.

How ALG Creates Pipeline

Warm introductions through completion. A customer completes a successful deployment, shares the outcome, their network of similar buyers sees it. The inbound inquiry arrives pre-warmed.

Social proof that's always current. Instead of static case studies, ALG creates a continuous stream of customer-generated proof. Each completion moment produces fresh validation.

Partner co-selling. Partners in the ecosystem share because advocacy is economically rational - every new user is a potential customer for their services (the WordPress model).

AQL-3: The Pipeline Tier

AQL-3 - Voluntary share + downstream participant enters a pipeline stage

This is the signal that connects advocacy directly to revenue. When a prospect enters pipeline because they saw a champion's share, that's an AQL-3. Measurable. Attributable. Repeatable.

"The best deals start with a peer saying 'you should look at this' - not an SDR saying 'do you have 15 minutes?'"